Home Procurement NewsVita Coco founder: Here’s the No. 1 mindset that grew my company from $0 to $1.5 billion

Vita Coco founder: Here’s the No. 1 mindset that grew my company from $0 to $1.5 billion

December 7, 2023•

Vita Coco co-founder Michael Kirban credits his company’s billion-dollar success to a simple mindset: Embrace competition, and train yourself to thrive in it.

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Last modified: December 7, 2023

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