Home Procurement NewsNBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal

NBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal

August 15, 2024•

NBC Sports is banking on the long-term success of Peacock and sports as the linchpin to making its $2.45 billion bid for the NBA profitable.

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Last modified: August 15, 2024

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