Home Procurement NewsThis 48-year-old bet he could take on Coca-Cola—now his beverage company is worth $1.6 billion

This 48-year-old bet he could take on Coca-Cola—now his beverage company is worth $1.6 billion

November 30, 2023•

Vita Coco co-founder Michael Kirban went into shock when Coca-Cola bought a stake in the coconut water company’s biggest rival. Here’s how he took on a giant.

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Last modified: November 30, 2023

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