The advent of the internet as a whole ushered in an innovative and intuitive outlook on every sector. This is majorly evident in how people have been able to leverage the potential of the internet to access a wide audience. But this power of the internet has been largely exploited by small to large-scale businesses that have used the innovation to improve productivity and maximize profits.
Over the years, people have been ambivalent about the influence of the internet in our daily lives. But we can not overemphasize how it has been to make the world a global village where people can connect and communicate with other people across the globe without taking a step off the walk. The birth of the internet gave rise to the emergence of websites and social media platforms on which people can engage with other people, products, and services.
However, the COVID pandemic changed the ways of doing things and brought a new norm in connection and communication – either for social or business purposes. We can see how the lockdown of 2020 inadvertently pushed many businesses to close down with so much loss recorded. But many businesses took advantage of the internet – especially social media platforms to start selling their products or providing one service to the other.
Today, the functionality of social media has transcended its conventional purpose of socializing with people. You can now be sociable and trade on social media. Understanding the potential and prospects of various social media platforms has led to the creation of various businesses to attract a throng of social media users available on different social platforms.
Popular social media platforms like Instagram, Facebook, Twitter, and WhatsApp have become home for most small to medium-sized businesses. They include cosmetics, electronics, automobiles, grocery, clothing, consultancy, and whatnot. This means there is no product you want, and you will not see a seller for it on various social media platforms.
But as businesses are buzzing on social media, it has increasingly become a hotbed for fraudsters pretending to be sellers or unserious sellers that are empathetic towards their buyers.
There have been many cases of buyers making payments for a particular product on social media, and the seller didn’t deliver the product to the seller. There have also been cases of buyers not getting the product they have paid for as and when due. Some social media sellers may even deliver products whose quality is inferior to what was displayed for marketing to the buyer. This is what is referred to in the local parlance as “what I got versus what I ordered.”
Therefore, many unpleasant experiences faced by buyers have discouraged some buyers from buying on social media. This is owed to the lack of confidence and trust in either the seller’s personality or the product’s quality, thereby, putting buyers at risk of losing their money. This has made buyers explore ways to shop confidently and safely on social media. So how can online buyers gain trust in making purchases on social media? The answer is through Peppa.
What Is Peppa?
Peppa is a leading peer-to-peer (P2P) social commerce platform in Africa that makes buying and selling seamless with secure payment. It is a one-stop online platform for buyers to purchase various products, and sellers to attract and sell their products with a sophisticated payment system to protect every transaction.
One major feature of Peppa that is used to validate and protect transactions between sellers and buyers is the escrow payment system. This is a technology that acts as the middleman between buyers and sellers. The escrow system works to reinforce the commitment of people while upholding the trust and satisfaction of buyers.
Understanding How Peppa’s Escrow System Works
Peppa is committed to making social media payments safe and secure, and the idea of its escrow payment system stems from this mission. Therefore, buyers can use the escrow payment system to protect their funds when purchasing on various social media platforms.
This works because a buyer will pay for a particular product into an escrow account, which will lock the payment until the seller delivers the product to the buyer. In essence, the seller will not get the payment until the terms of the agreement are met – which primarily hinges on satisfactorily delivering the products to the buyer after making payment.
With the knowledge of this security innovation, buyers can gain good trust in buying on social media when they use Peppa’s escrow system. It is simple and easy to use.
Benefits Of Using Peppa’s Escrow Service For Buyers
1. Secure Payments
As stated many times, buyers can be sure of a secure payment when they use the escrow service. This reduces your vulnerability to scams that lead to a possible loss of funds. When you make a payment to buy a particular product on social media, your money is not going to the seller. You are sending money to the escrow system that will lock the fund until you get the product you paid for, including your satisfaction.
You will get your money back if the seller does not deliver your product or if you have lost interest because of the delay in delivery.
2. Fast Delivery
This technology makes sellers diligent and dedicated to delivering products that buyers have paid for. No seller wants to lose customers (buyers) or make more profits from the business. Hence, the escrow system tends to keep sellers on their feet to commit them to deliver on time without any delay.
3. Buyers Get Quality Products
The delivery of products to buyers is not the termination phase of the purchase. Buyers must be satisfied with the product, else, the escrow system will not release the payment to the seller. Therefore, this would reduce the larky behavior of sellers to deliver low-quality products to buyers.
Conclusion
Buying on social media is easy and simple if you give yourself the power to put your sellers to work and commit. You can achieve this feat by using the Peppa escrow system. With this technology, the days of shopping scams or unsatisfied deliveries are over.
Create a Peppa account now to use the escrow service on your next purchase on social media.
Peppa: Helping online buyers gain trust in social media purchases
Last modified: June 8, 2023
